Building games on Facebook or even Sina Weibo can bring you plenty of users. But TheMobileGamer (TMG) has found success by planting its games on mig33’s 60 million user-strong social platform.
Its latest game is SuperSlank, a role-playing-game (RPG) that is playable using feature phones. Within two weeks, SuperSlank became so popular among mig33 users that it saw more than 300,000 gamers already hooked.
The gameplay is simple but extremely social. As a hero, you are tasked to bring peace to the Blue Island that has fallen to the bad guys. There are five maps to explore and gamers can invite friends to defeat the monsters as a team. TMG recommends at least five friends within a team for total gameplay enjoyment. Man, that seriously feels like World of Warcraft raiding on feature phones… Like many games on mig33, SuperSlank monetizes through sales of virtual items and special power-ups.
The name SuperSlank is inspired by Slank, a rock ‘n’ roll group in Indonesia who uses mig33 to engage with its fans. mig33 recently rolled out its miniblog (which works similar to Weibo) to help make fan engagement an easier task.
The huge boom in the SuperSlank user count is due to Slank’s large fan base. We also understand that there will be more collaborations between mig33 and Slank. I mean, why not? It helps boost games, user numbers, and thus revenue. Celebrities certainly are effective in bringing in new users sometimes!
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